John P. "Jack" Pearl (Founder) Family-owned Pearl Automotive has provided quality new and pre-owned automobiles to Central Illinois for over 35 years. Jack Pearl founded this world-class organization in 1980 on the principle of offering only the most reliable cars and helping consumers maintain their investments through top-of-the-line parts and service.

The History of Pearl Automotive

The Pearl Automotive family began with the acquisition of Honda World of Peoria, Illinois, from 1977 to 2000. Our current dealerships include:

The Future of Pearl Automotive

Gary Pearl (CEO) Moving forward, the Pearl Automotive organization will evolve and grow on its experience providing excellence in the industry through quality products and first-class service. Pearl Automotive associates are passionate about their craft, averaging more than 15 years in their positions. We envision a strong outlook for the future of our dealerships, with increased opportunity to serve central Illinois through innovative offerings and unsurpassed customer service. In our 35 years of dedication to the industry, we have illustrated a commitment to growth and plan to continue expanding through acquisitions of dealerships and personnel to meet the increasing needs of our customers.

Community Involvement

Volkswagen of Peoria and Pearl Automotive are proud to give back to our community. Proud sponsors of:

  • ACOG Annual Meeting Sponsorship
  • ALS Annual Golf Outing - with Pearl Carroll
  • American Kidney Fund
  • American Red Cross
  • ASCE - OPAL Platinum Sponsorship
  • ASTD - HOI Gold Sponsor Employee Learning Conference
  • Awards Reception
  • Boys & Girls Club of Pekin
  • BRPF Bryder Cup / Bryon Reisch Paralysis Foundation
  • Catholic Charities
  • Children's Home Foundation
  • Childrens Hospital of Illiinois
  • Coles Ball
  • Easter Seals
  • Fair Housing Center of Metropolitan Detroit - Sponsorship of Leadership
  • Family House
  • Heart of IL United Way
  • Heights For Habitat
  • Heights Half Marathon
  • Honor Board Award Ceremony - Peoria County Sheriffs Office
  • Illinois Walking Horse Association
  • Jackson Family Benefit
  • Junior Achievement
  • Keller Williams
  • Louisville Bar Association - Sponsorship Member Appreciation Fair
  • Manual High School Summer Sports Camp
  • Maryland Association of Realtors - Sponsorship of Annual Convention
  • Maui Jim Annual Charity Golf Classic
  • Midwest Food Bank
  • North Carolina Association of Realtors Sponsorship - Regional Conference
  • NSPE - Sponsorship of Annual meeting
  • Olympics Tournament
  • Peoria County Bar Association - Sponsorship of Annual Strides For Justice
  • Peoria County Bar Association - Sponsorship of Service to Your Community & Your Profession seminar
  • Peoria Heights Policeman's Benevolent - Sponsorship of Fund Raiser
  • Peoria Holy Family
  • Peoria Notre Dame
  • Peoria Notre Dame - Sponsorship of Volleyball Super Fan Night
  • Peoria Public Schools Foundation Golf Outing
  • Peoria Youth Hockey Assoc. Sponsorship
  • PIMA Event Silver Sponsorship
  • Progressive Business Group - Golf Business Sponsor
  • Progressive Business Group - Valentines Ball Sponsorship
  • Prostate Cancer Foundation
  • RC Race Management - Sponsorship of Peoria Heights Half Marathon/Relay
  • Real Estate One Charitable Foundation - Hole Sponsorship for Special
  • ReMax International
  • Sigma Phi Epsilon - Donation
  • South Side Mission
  • St. Jude Childrens Research
  • St. Jude Golf Classic
  • Susan Komen Race For The Cure
  • Tee It Up For The Troops
  • Tee Off For Hope
  • The Salvation Army
  • Toys For Tots
  • TriCounty Urban League - Sponsorship of Golf Benefit Tournament
  • USO
  • WD Boyce Council / Boy Scouts of America
  • WTVP Auction

Join Pearl Companies



Audi Peoria

2322 Van Winkle Way
Directions Peoria, IL 61615

  • Sales: 309-512-0384
  • Service: 309-512-8103


  • Monday 9:00am - 8:00pm
  • Tuesday 9:00am - 6:00pm
  • Wednesday 9:00am - 8:00pm
  • Thursday 9:00am - 8:00pm
  • Friday 9:00am - 6:00pm
  • Saturday 9:00am - 5:00pm
  • Sunday Closed

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